Title Research: Juno

Juno

What titles are displayed during the opening sequences?

The titles that are displayed in the opening sequence are "Fox Searchlight Pictures", "Mandate Pictures - Mr. Mudd Production", "A Jason Reitman Film" and "Juno", which is the title of the movie. Also, more of the characters' names were shown, who the casting was done by, the costume designer, who the music and songs were done by, the music supervisors. Then, the co-producers, the film editor, the production designer, the director of photography, the executive producers, the producers, who the movie was written by, and the director.     

What images are prioritized in the opening sequence?

The images that we see in the opening sequence are images of Juno walking with a jug of orange juice. It begins as a normal walking scene. Then, it turns into sort of a doodle or animated version. Then after the names and titles were shown, the sequence turns into the normal film, not the animated part.     

What connotations do these images carry?

The connotation of the sequence is that one minute Juno is drinking orange juice from the convenience store. The next minute she's having a pregnancy scare. When the doodling ends, Juno is wondering what her test results are. The song that plays, "All I Want Is You" by Barry Louis Polisar is played because of the situation that is happening. The doodles show that Juno is childish, but her life is about to change forever.   

How does the film establish a feeling of the genre from the outset?

The pregnancy test already shows that the film is about to be very dramatic and crazy. 

What strategies are used to ensure the film appeals to its target audience?

The strategies used were that they showed a teenage girl dealing with a problem. Probably like many girls, she was experiencing a scary moment in her life, thinking she was pregnant. Unlike many girls, her fear became a reality.   

How has technology been used effectively? Consider camera angles, transitions, and editing techniques.  

The technology was used for the making of the sequence. They used a lot of animation to take their drawings to real life. They used a treadmill to have Juno walking, then added a green screen behind her so it wouldn't appear. They also drew all of the letters and doodles, then scanned them to create animations and so it would look clean and flow very well. 



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